Serena Williams launches cruelty-free, vegan leather fashion collection

Serena Williams launches cruelty-free, vegan leather fashion collection

For International Women’s Day, we’re cheering on Serena Williams, one of the most inspirational athletes in the world—a working mother and a savvy business woman who’s just introduced a spring fashion line influenced by African wildlife and heavily featuring vegan leather.

In an interview with Essence, Williams was asked what the creative direction was behind her latest collection and she replied: “It was a fashion passport. I was thinking of some of my favorite places to travel, which ultimately when I thought about it, was Africa. That’s where I got the giraffe print from. And then also the vegan leather because I feel like a lot of things are being killed and we’re not saving the earth. We can all just do one small thing and help out so that was also a lot of our inspiration.”

The new clothing line includes vegan leather mini dresses, giraffe printed sweaters, and casual work pieces like blazers and body-hugging “dress pants.” Williams shared her enthusiasm for one of her favorite pieces: “I just feel like giraffe is the new leopard—I mean, at least I’m trying to make it the new leopard!”

We’re glad to see Williams committed to a vegan lifestyle, not just a vegan diet. Fur, leather and other animal products are unnecessary. There are many ways to stay warm without being cold-hearted, as we discuss in detail in our Fall 2019 Action Line magazine available here.

You can shop Serena’s collection on her website, and check out styles on her Instagram @serena.