We have a cheer for costume designer Julian Day, who instead of using real fur for the Elton John biopic “Rocketman” chose faux fur designs by NYC-based House of Fluff.
While the singer’s 70’s stage costumes often included sequin embellished jumpsuits, mink coats and zany sunglasses, the movie costumes are not animal fur.
Day recognizes that these days there is absolutely no need to animals for a look of luxury. Innovation is the new luxury.
For example, House of Fluff uses recycled polyester fiber to make its coats. Products are lined in natural fabrics like cotton jersey and combined with French terry cloth so they feel as soft and comfy on the inside as they do on the outside.
No single-use plastics are used anywhere in the company. And all scraps are upcycled into dog coats as well as little plush collectibles called “scrappies.” Scrappies’ playful faces are also put on scarves and hoodies.
House of Fluff is also working with scientists at Cradle to Cradle to make a bio-based faux fur textile, the company hopes to bring to market in 2020. Biobased products are derived from plants and other renewable agricultural, marine and forestry materials and provide an alternative to conventional petroleum-derived products.
And in September the brand will launch a style that looks and feels like fleece but that’s made from Ecopel, a textile made 100 percent from recycled ocean plastics.
Stay tuned for an interview with House of Fluff in fall Action Line.