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Fall 2013 - Act•ionLine

by Ginger Burr | Fall 2013

BOOK REVIEW: That's So You! Create a Look You Love with Beauty, Style and Grace


Some people have a knack for choosing the outfits that work best for them.  This book is for those who long to be told the secrets of living harmoniously with one’s wardrobe. It’s a systematic and well-explained set of approaches to help you figure out how to dress

Ginger Burr, based in Massachusetts but active throughout the Internet universe, is an image consultant whose in-person work includes shopping forays with clients.  And they typically ask, “Where to begin?  My eyes keep darting in a million different directions and I feel totally overwhelmed.”  Ginger is the voice of calm, with all the ins and outs of shopping successfully — where to go, and what to do when you get there.  And these appear, in beautifully written prose, in That’s So You!

“The book is for any woman who is frustrated with her style,” Ginger explains.  “She could be a career professional, or just someone who feels lost and is looking for guidance.  It is, however, written with the woman over 35 in mind.”

And it’s full of creative ideas on how to...

  • Be happy with the person you actually are. Stop feeling judged and instead feel supported.
  • Put quality before quantity:  less clothing can mean much more to wear confidently.
  • Adopt pro tips, such as how to look good when photographed.  Get objective pointers on choosing the eyeglasses that work for your face and personality. Know what looks good on your body shape and why.
  • Avoid common style mistakes — or at least know what they tend to be, so you can judge for yourself.
  • Choose clothes to ensure versatile comfort, whether in winter or summer temperatures.

That’s So You! is also a great opportunity to release old habits and start anew, interrogating the comfortable ruts and the wardrobe blahs.  A common habit of clothes shopping is to buy pieces when we find them — which sounds sensible, but is the reason behind those “orphaned” garments hanging around unworn.  Tip:  If you cannot think of at least two items you already own that can finish the attractive offering, leave it in the store (or complete the outfit on the spot)!  As Ginger says, add up the money you have spent on things you do not wear because you couldn’t figure out how to make them work, then allow that to inspire you to adopt this new habit.  It will never let you down.

Most important of all, Ginger wants you to highlight and celebrate the natural beauty of your own individuality and kindness.  Yes, kindness is stylish; indeed it has considerable impact on beauty and grace.  And no, you do not, as Ginger puts it, have to be in your twenties and wafer-thin to have a vegan wardrobe.

And this is one of the great aspects of this book.  Ginger’s passion for finding the best animal-friendly choices will inspire readers with a new perspective.  The low-down on fur, leather and wool are offered — sensitively, but not shyly.  The cosmetics, accessories, and everything recommended in the book are free of animal products and testing.  Ginger (who has light red eyelashes) says: “The search for animal-, earth- and people-friendly mascara has not been easy, but I have found several (Ginger points, for just one example, to Ecco Bella Flower Color Natural Mascara).

As you can see, this book will serve as a useful reference when people ask, “How do I find vegan [fill in the blank: mascara, dressy shoes, suit for an upcoming interview].” But it is also a joy to read, and often enlightening. When we express who we really are with what we wear, we achieve a sense of real confidence and authentic style.

No wonder this book's subject keyword is not “fashion” but “self-improvement.”  Ginger Burr suggests dressing to invite the universe to reward you with opportunities — a wonderful affirmation.  This is style at its best: it's about cultivating a confident and generous outlook on living.

And now, That’s So You! has a website of its own:

Note to readers: Ginger Burr consulted with Friends of Animals for a section of this book.  The reviewer received a thank-you copy from the author, but was not asked to write a review.  This one’s offered because the book and its author merit our members’ attention.

Ginger Burr

Act•ionLine Fall 2013

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