Bored No Longer: Miuccia Prada’s Vapid, Vulgar and Vain Fur Fashions (Still) Available Throughout North America
Almost two years ago, Miuccia Prada, an iconic international fashion designer, made headlines when she asserted: “I’m bored with fur.” While many assumed that Prada’s boredom would spark an end to models parading on runways draped in the bodies of dead animals, the design house continues to have blood on its hands by peddling the destruction of living, feeling furbearing animals.
A call to Prada Corps USA in October 2008 confirms that grisly designs made from fox, weasel, raccoon and mink are being marketed in Prada boutiques and department stores across North America—ranging in price from $2,000 for a raccoon fur-trimmed coat to $22,000 for a full mink jacket. Violence is costly—for consumers and animals. Sixty dead minks are required to produce one knee-length mink coat. These animals are raised in filth and squalor on fur farms, meeting their deaths by gassing and anal electrocution, or destroyed in appalling leg-hold traps set by trappers.
Friends of Animals’ president Priscilla Feral says, “Miuccia Prada told the press she’s bored by fur, yet the truth is that her brand is still dripping in it. Consumer awareness is the key to reversing fur sales and prompting people to reject the violence behind every piece of fur. A fox or other animal’s beautiful fur belongs to them, no one else, and a more respectful world begins with each one of us.”
Help Us Spread the Word: Wearing Fur Is Absurd!

Friends of Animals unveils its new anti-fur campaign on November 24 with ads on the sides of 75 New York City buses featuring animals wearing human wigs with the tagline: “You Look Just As Stupid Wearing Theirs.” Ads in Rolling Stone, Vegetarian Times, and ANIMAL PEOPLE also compellingly denounce the use of fur trim. New anti-fur flyers are also available for advocates helping to spread the word that fur is a real disgrace.
Please support Friends of Animals’ efforts to keep fur—on the coyotes, wolves, red and grey foxes, ermine, minks, lynx, raccoons, beavers, seals, otters, weasels, chinchillas and rabbits— where it belongs.
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8 Comments
On October 24, 2008, jACLYN wrote:
I THINK IT IS APPALLING THAT PEOPLE CAN MURDER THOSE BEAUTIFUL, INNOCENT CREATURES FOR SOMETHING SO STUPID. WHAT CAN PEOPLE DO TO MAKE THIS VIOLENCE STOP?!!!
On October 25, 2008, Erin Chisum wrote:
AMEN!!
On October 30, 2008, MJ wrote:
Let’s end this horror.
Whenever I see someone wearing fur, I just think how very ignorant and uncaring they are. It’s like broadcasting their stupidity!
On October 30, 2008, Lee Hall of Friends of Animals wrote:
Intelligent people are not always conscious of the importance of empathy. They are motivated to keep up with the Joneses, and that’s the focus when they choose or accept a fur item. Advertising gets to them.
It’s our work to raise consciousness. You might like our no-fur buttons — a lot like no-smoking placards. (And a lot of intelligent people are smokers too - but that’s on the way out, and fur can be too.)
On October 31, 2008, attiya wrote:
humans are selfish, don’t care about any one. i just don’t know what i can do, just today i went to dubai zoo and it was like animals are trapped in one room and they sound like they were crying
On November 1, 2008, Adam Buckley wrote:
Where do people get the idiotic idea of killing innocent animals for a stupid coat? Fur was not made for people to wear; it was made to protect the animal. As Percy Bysshe Shelley once said, “It were much better that a sentient being should never have existed, than that it should have existed only to endure unmitigated misery.”
On November 4, 2008, Anca wrote:
God, I just had to comment on this. It’s so cruel and superficial to wear fur, just because you want to display your social status, and for no other reason. There are synthetic materials out there that can substitute fur, but no, some rich people feel the need to bust their ego by wearing “the real thing”. Ugly, ugly people. If there is such a thing as reincarnation, I wish them to be minks in a farm in their next life, remembering this life and repenting.
On November 22, 2008, Linda wrote:
Yes Anca, I hope they all come back as minks in their next lives.
Wearing fur looks stupid. It’s ugly and often makes people look fatter. And whoever wears fur is advertising how totally ignorant and heartless they are. Not to mention that ‘nouveau riche’ look of all people who wear fur.