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Summer 2007 - Act•ionLine

by FoA Staff Writers | Summer 2007

Cheers and Jeers


To Sacred Chow, a restaurant in New York City’s West Village , for dropping dairy products and offering a completely plant-based menu. In autumn 2005, FoA published a review of Sacred Chow, which praised the food, the interior design, and the peaceful philosophy championed by the owner, Chef Cliff Preefer; and we strongly recommended that the organic dairy and ice cream offerings be replaced with selections more in keeping with the restaurant’s logo: a cow in the lotus position. Our review is displayed in the doorway, and a recent visit to Sacred Chow revealed that Cliff, a longtime vegan himself, agreed with our concerns -- and followed through!  

 Please send thanks (and customers) to:

Chef Cliff Preefer
Sacred Chow Vegan Bistro
277 Sullivan Street . (Between West 3rd and Bleecker Streets)
New York , NY 10012 USA
Telephone: 212-337-0863 or 212-337-0864
On the Internet at

To actor Tobey Maguire, whose third Spider-Man film has just been released. Maguire has made a public commitment to avoid leather -- ordering a non-leather interior for a new car, and choosing canvas as opposed to leather footwear. In a recent interview with Parade magazine, Maguire, who eats no eggs, cheese, milk or meat, describes a transition in progress to a fully vegan lifestyle.

Contact Tobey Maguire
c/o Creative Artists Agency
9830 Wilshire Boulevard
Beverly Hills, California 90212-1825 USA


To Ecover , maker of an internationally popular brand of dishwashing soaps. Many people use this company’s products because the labels say they’re plant-based and not animal-tested; yet the Gentle Herbal Formula With Chamomile and Marigold contains milk whey. (The packaging doesn't indicate the presence of whey until the small type on the back, so people concerned about avoiding whey are unlikely to notice it in the store.)   

The company’s Lemon and Aloe Vera dish liquid, and every other product in their range, carries the Vegan Society symbol. Please contact the company and ask them to adopt a consistent brand ethic. No one needs milk products in dish soaps.
Here are the points to make:

  • The label tells consumers how they strive to “benefit people, animals and the environment.” Ecover should drop the dairy industry as it contradicts the essence of their name and their explicit mission.
  • Male calves, considered useless to the dairy industry, are slaughtered at just a few days of age or sent to veal farms for sixteen weeks. The mother cries for her child.  Why should a dish soap be a party (even indirectly) to the auction yard where you'll see three-day-old calves being thrown from the back of trucks to the ground, or find young calves being loaded up for their trip to the slaughterhouse?
  • Whey is not just a “by-product”; it is a product of animal agribusiness. And it might only constitute .5% of only one Ecover product, but it all adds up.
  • Ecover maintains that whey is helpful for people with sensitive skin, but dishwashing gloves offer the best skin protection.

Customer Service
Industrieweg 3
B-2390 Malle
Telephone: +32-(0)3-312-8859
Electronic feedback forms:

To the Worldwatch Institute, for running (twice already this year!) “Tips for Eating Sustainable Seafood.”

There’s no need for human beings to eat marine animals. Simply be sure to get a good source of Omega-3: a teaspoon of flax seed oil a day will do it -- and can be mixed into dressings, for those who aren’t used to the taste. Flax oil is also available in vegetable capsules.

The work of the Worldwatch Institute, a leading source of information on the interactions among key environmental, social, and economic trends, “revolves around the transition to an environmentally sustainable and socially just society—and how to achieve it.”

 Contact Worldwatch, asking that they point out that staying out of the oceans is the truly sustainable idea:

Worldwatch Institute
1776 Massachusetts Ave., N.W.
Washington, D.C. 20036-1904 USA
Telephone: 1-202-452-1999
Fax: 1-202-296-7365

To Mitt Romney, former governor of Massachusetts. As a hopeful presidential contender for 2008, Romney posed to the press as a hunter by reminiscing about killing rabbits with a semiautomatic and "knocking down" quail at a  Georgia hunting ranch. Romney shot quail at the fenced estate with well-heeled donors to the Republican Governors Association.

Please explain that boasting of killing animals is no mark of leadership, let alone personal maturity.

Romney for President, Inc.
P. O. Box 55899
Boston , MA 02205 -5899
United States
Telephone: 857-288-6400

FoA Staff Writers

Act•ionLine Summer 2007

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