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Pomegranates are Wonderful; Animal Testing Isn't

September 07, 2006 | Animal Testing / Press Releases / Take Action

Friends of Animals Boycotts Juice Company

Friends of Animals members and supporters have spoken. And they don't want animal testing in their pomegranate juice.

FoA has called for a boycott of POM Wonderful brand juices until the company and its profits cease to be implicated in animal research or testing.

According to an April 2006 report in The New York Times Magazine, POM Wonderful owners Lynda Resnick and Stewart Resnick have funded $15 million in research on the health benefits of pomegranate juice. Friends of Animals members were stunned to learn that some of this money went to animal testing.

POM Wonderful has supported tests published in June 2005 on the effects of the juice on brain injuries in mice and on erectile dysfunction in rabbits.

"POM Wonderful should and can be mindful of the health of all species, not just our own," said Friends of Animals president Priscilla Feral.

"Why not simply support and cite studies on human populations?" asked Feral. In 2005, Dr Dean Ornish published a paper in the American Journal of Cardiology, looking at blood flow to the heart in 45 patients with blocked arteries who were given a placebo or pomegranate juice.

"Until POM Wonderful makes a public commitment against animal testing, we'll encourage people to choose a different juice."

Please contact POM to notify them of your pledge to boycott POM products at:

POM Wonderful
11444 West Olympic Blvd.
Los Angeles, CA 90064

Phone: (310) 966-5800


01-26-2007 UPDATE:

Last week it was reported that retailers were told that "POM Wonderful pomegranate juice has ceased all animal testing and we have no plans to do so in the future." This week a large animal welfare organization has reported that POM Wonderful sent the organization a letter stating: "Neither POM Wonderful nor its related entities provide funding for ongoing animal testing on POM Juice (or POM Tea). Moreover, there are no plans to do so in the future." These statements from POM Wonderful offer little more that hope against hope that the company will no longer use animal testing. Other than these paper victories, there is no evidence that POM Wonderful has ended its reliance on animal testing.

Since September 2006, Friends of Animals has asked consumers to boycott POM Wonderful and drink another brand. Friends of Animals will continue to encourage consumers to choose a more ethical source of pomegranate juice so long as POM Wonderful continues using, supporting or promoting animal research. Presently there is no evidence that POM Wonderful is willing to renounce animal testing. On the contrary, POM Wonderful continues to maintain a "science" section of its website dedicated to touting animal testing as proof of the benefits of pomegranate juice.

Regardless of whether POM Wonderful does not presently commission or plan to commission animal tests, the company has offered no real commitment to opposing future testing. And while POM Wonderful continues to promote previously commissioned research, the company is also free use animal testing results presently being conducted on behalf of a third party. Thus, Friends of Animals see absolutely no evidence that POM Wonderful will not continue to promote and exploit animal experimental testing, even if the company is not presently conducting such testing itself.


I've never tried the juice, and just today in the grocery store I was considering it, thanks to this information, I won't even give it a chance. I support the boycott 100%. -Ali

Below is my letter to the company: Dear Sirs: I have been a POM drinker for some time now and have encouraged friends to purchase your product many times. Today, I have found out to my utter dismay, that your company’s owners Lynda & Stewart Resnick have funded 15 million dollars for research on the health benefits of pomegranate juice and some of the money will go towards animal research. This to me is appalling and unacceptable. Furthermore, due to the DNA differences in species, I would not trust any data that you derive from your animal tests, as I have read much on the subject and can provide to you 30 intelligent reasons why animal testing is not viable anymore in this day and age. What is further upsetting, is that I considered POM a socially responsible company. I’m obviously terribly mistaken. Unless, I receive proof contrary to what I currently know, I will be boycotting you company. I will also be posting this information in the Mail Room of my building which is inhabited by more than 500 tenants. I also plan to ask the managers of my local grocery stores to stop carrying your product and get this news out to all my friends and family. I plan on making myself heard until I hear your company has decided to end participating in the barbaric treatment and misleading results of Animal Testing. Stick to studying humans, we are the ones that drink your juice. Leave the animals out of this and learn that the future of research lies outside of animal experimentation. Perhaps drinking POM may give you some health benefits. However, taking into account the decisions being made at your company by its owners, I think drinking the juice can be attributed to rendering them BRAIN DEAD. Add that to your research!

i don't understand why animals are ever used for testing anything if it needs to be tested advertise and people will be glad to test it for a few dollars. I've tried Pom its already on the market but I won't ever buy it again. Most people won't buy it because of the price. If people want it they will buy it why should it be tested on animals. Leave them alone they were not put on earth for man to use for research. I hope someday man has to answer for what they have done to animals.

Thanks to Friends of Animals, I no longer will be purchasing anything POM Wonderful. I love their juice and have been drinking it for quite some time now, but I don't see the need for animal testing. I have found a good and cheaper alternative juice(Langers Pomegranate Cranberry 100).

People animal testing is just wrong , and giving or taking money to allow this is insane and it needs to be stop by our goverment and there needs to be some new laws to help save all the animals in this world. This is so sad and people need to start helping animals and stop abuseing them before there are no more left.

i wish they all would stop hurting animals all together they are a natural order of this world they belong here for a reason just like the trees and and other natural resources your destroying animals and nature you are also destroying the world along with it

Would we really consider odwalla to be a viable alternative? They're owned by McD's afterall. Just buy a pomegranate, I spose. [Blog editors' note: Lakewood juice is organic and might be another option. The company's site claims that "Lakewood is a family-owned processor and bottler of quality organic and premium fruit juices." The juice is widely distributed and the offerings include cranberry-pomegranate and blueberry-pomegranate blends.]

I think that this is very cruel. If I had one wish I would make it a law that you can't hurt any animals including insects.Animal testing is very mean!!!! They should put them back to where they belong not in cages with a 50 50 chance that your going to die! I hope God will help all the animals that he created plus the people that he created to make the right choice in a job. HELP THE WORLD BE A SAFE PLACE TO ANIMALS!!

I loveLOVElove pomegranates & its juicy flavor. I was not aware that animal testing was used to make this juice so therefore i'm saying no to POM juice & i will not drink it anymore. Thank you for informing me about this issue. Sincerely, Princess (the non juicy drinker)

I sent the following letter to the Boston Globe after seeing their article on POM. I also sent a copy to POM with an alternatives to animal testing fact sheet. I urge everyone to send more letters to The Boston Globe and OTHER media sources to help inform consumers about POM and their unethical practices. Letter: January 15, 2007 Boston Globe
P.O. Box 55819
Boston, MA 02205-5819
Via Email and Fax (617) 929-2098 RE: Article publish date: December 10, 2006 Article Title: A Pomegranate sows seeds of popularity Dear Editor: I recently read your article titled "Pomegranate sows seeds of popularity" dated December 10, 2006. I think you should be advised of the testing practices POM uses to support their product's health claims. I urge you, as an influential media source, to make sure you provide your readers with all the necessary and accurate information needed to help make them conscientious and informed consumers. I am confident your readers would like to know who POM has achieved their test results used in supporting the benefits of their products. According to an April 2006 report in The New York Times Magazine, POM Wonderful owners Lynda Resnick and Stewart Resnick have funded $15 million in research on the health benefits of pomegranate juice; some of this money went to animal testing. POM Wonderful has supported tests published in June 2005 on the effects of the juice on brain injuries in mice and on erectile dysfunction in rabbits. Other companies, such as Naked Juice, Frutzzo, Old Orchard, and Lakewood, make delicious and healthy 100 percent pomegranate juice without harming a single animal, yet POM has paid experimenters to do the following: (1) Lock week old mouse pups whose mothers were fed pomegranate juice in a chamber with almost no oxygen for 45 minutes in order to induce severe brain damage. The babies were decapitated, and their brains were removed for study. (2) Critically damage the arteries of rabbits in order to simulate erectile dysfunction a bizarre attempt to suggest that drinking pomegranate juice might alleviate this ailment. (3) Induce heart disease (atherosclerosis) in mice who were fed POM the mice were then killed and cut open to examine their hearts. Please look further into this matter and revise your story as you see fit. Thank you for your attention to this very serious matter. Caring Consumer cc: POM Wonderful11444 West Olympic Blvd.Los Angeles, CA 90064


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